Organizer: University of Madras and Shri Krishnaswamy College for Women – Department of Commerce are
About the Conference
- When: 17th & 18th February 2022
- Registration Fee Needed
- Call for Papers
- Selected papers will be published in UGC CARE LIST JOURNAL/SCOPUS based on author’s request
The Conference aims to provide common platform to all the leading academic scientists, researchers and research scholars to exchange and share their experiences and research ideas in developing and redesigning strategies, sustainable practices, social innovations in business environment. The rapid technological changes and increased globalisation has swept away industry and market conditions that previously defined competitive conditions. Such environment requires developing and recreating strategies, sustainable practices and innovations that respond quickly to these rapid changes. Therefore, there is a need to dynamic, clear, stringent and credible goals for the future. This Online International Conference will allow deliberations from a variety of perspectives to deal with challenges and strive to propose strategies to stimulate growth and prosper.
SUB THEMES
We cordially invite Researchers, Academicians and Post Graduate students to submit their original and unpublished papers with reference to the broad theme of the Conference, addressing their paper to one of the following Conference sub-them
TRACK I MARKETING
- Innovations in Marketing
- Mobile and Social Media Marketing
- Data Analytics in Marketing
- Artificial Intelligence in Marketing
- Developing Agile Marketing
- Green Marketing
- Digital Marketing & Advertising Retail Business & CRM
- Geo-fencing Advertising
- Account based marketing plan
- Sustainable marketing practices
- Building Resilient Brands
- Changing patterns of Consumer behaviour
- Socially responsible marketing
- International Marketing
- Ethical Issues in Marketing
TRACK II HRM
- Problems in implementing Growth and Retrenchment Strategies
- International Strategic Performance Management
- Strategic Issues in Managing Technology and Innovation
- HR Analytics
- Virtual Team Building
- Innovations & Digitalisation in HR
- Artificial Intelligence in HR
- Talent & Knowledge Management
- Cloud Recruitment
- Digital HRM
- Industrial Solutions
- AI-powered job post writers
- Recruiters chatbots
TRACK III FINANCE
- Cryptocurrencies
- Banking solutions, service and digitisations
- Innovations in Banking
- E- Banking, Insurance & Finance
- Financial Analytics & Control
- Issues in FOREX , FDI and Economic growth
- Financial Planning & Performance
- Cashless Economy & Digital India
- Application based financial services
- Insurance services and digitisations
- Integration of accounting to E-Wallets
- Behavioural Finance
- Investment Management
- Financial Crisis, Systemic Risk and Macro-finance
- Quality of Financial Reporting
TRACK IV INNOVATION & ENTREPRENEURSHIP
- Start-up Management
- Green Entrepreneurship
- Cyber Entrepreneurship
- Social Innovation & Entrepreneurship
- Entrepreneurship Sustainability
- Micro-Influencers
- The Gig Economy
- Adoption of Disruptive Technologies
- Business From Home
- Globalised Business
- Academic Entrepreneurship
- Spirituality, social innovation and religious entrepreneurship.
- Social Entrepreneurship
- Resource Mobilization and Sustainable Development
- Corporate Responsibility Ethics and Accountability
- Emerging Business Models
- Entrepreneurship and family business
- Atmanirbhar Bharat
- Energy Studies
- Urbanization and Smart Cities
TRACK V GENERAL MANAGEMENT & HUMANITIES
Management
- Media Business Management
- E-commerce & International Business
- Entrepreneurship Development
- Social Media Platforms for Business
- Corporate Social Responsibilities & Good Governance
- E- Content & Digital Education
- Cyber Security, Tourism & I.T.
- One Nation -One Platform
Economics
- Digital Economy and Economic Growth
- Digital India: An emerging Economy
- Digital Infrastructure: Demand and Supply side of Economy
Languages
- Digital Communities and Languages
- Digitalization of content in Indian Languages
- Emerging digital technologies in Indian languages
SUBMISSION GUIDELINES The abstract and full paper has to be submitted as per the given guidelines to the below email id in word format only- skcwconference2021@gmail.com
Guidelines
Abstract Submission
Selection of papers for presentation and discussion will be based on the abstract submitted. The abstract of 300 to 400 words should include the purpose, major findings of the research and keywords. It should follow the guidelines given below.
- Title: Times New Roman with font size 14
- Title Page: Title Authors (s), Affiliations and Contact details
- Length & Reference: 300 – 400 words
- Font Style: Times New Roman
- Font Size: 12
- Line Spacing: 1.5
- Margin: 1 inch all sides, single column
Full Paper Submission
- Title page: The title page of the Manuscript should include the theme, names of authors including corresponding authors, institutions affiliations, keywords (max 5), phone numbers, email IDs of corresponding authors.
- Title : Times New Roman and size is 14
- Font style: Times New Roman.
- Font Size: 12 .
- Line spacing: 1.5.
- Margin: 1 inch all sides
- Maximum paper length: 6000 words or 15 pages (including the title, main text, figures, tables references etc.)
- Referencing: APA style
- The paper must not have published or accepted for publication elsewhere
- Plagiarised work would lead to disqualification.
Presentation
- 10 minutes for presentation
- 5 minutes for Q & A session
- All presentations should be done using MS Power Point
Registration & Payment Details
Categories | Industry Representatives | Academicians | Research Scholar | PG students |
Registration Amount (India) | INR 750 | INR 500 | INR 250 | INR 250 |
Registration Amount (Other than India) | 10 USD | 6 USD | 3 USD | 3 USD |
Registration is mandatory for all the participants. In case of multiple authors, each author must pay registration fee and register through this link separately. (Deadline January 17, 2022).
Important Dates
Abstract Submission | Abstract acceptance | Full Paper submission | Full Paper acceptance |
7th January, 2022 | 12th January, 2022 | 28th January, 2022 | 1st February, 2022 |
Mode of Payment:
The registration fee is inclusive of all bank charges and must be paid by NEFT/Google Pay in favour of Shri Krishnaswamy College for Women.
Account Name | Shri Krishnaswamy College for Women | IFSC CODE | KVBL0001154 |
Account No | 1154172000006135 | MICR CODE | 600053005 |
Chief Patron
Prof. Dr. S. Gowri, Vice Chancellor University of Madras
Thiru M.A.K. Balakrisshnan, Chairman & Managing Trustee, Krishnaswamy Educational Trust
Patrons
Shri. K.B.K Rajmohan, Shri K.B. Arun, Shri. K.B. Krisshnanand Trustee & Director
Dr. R Revathi, Dean
Convener
Dr. Anita Rajendran, Principal, Shri Krishnaswamy College for Women
Dr. R. Rangarajan, Prof & Head, Department of Commerce Dean i/c CDC, University of Madras
Organising Committee
Dr. P. S. Buvaneswari, Assistant Professor, Department of Commerce, University of Madras
Dr. J Radha, IQAC Coordinator & Head, Commerce;
Dr. S Jeeva Rani, Head, B. Com AF;
Ms. S Roopavathi, Head, B. Com CS,
Dr. S Krithiga Maheswari, Head, B.Com CA;
Ms. S Anubala, Head, B.Com ISM,
Dr. L Gayathri , Assistant Professor, B.Com G
Advisory Committee
Dr. Anita Rajendran, Principal, SKCW
Dr. P. S. Buvaneswari, Assistant Professor, Department of Commerce, UNOM
Dr. J Radha , IQAC Coordinator & Head, Commerce, SKCW
Editorial Board
Dr. S. Krithiga Maheshwari, Dr. L. Gayathri, Dr. S. Jeevarani, Dr . C. G. Prasanna Lakshmi, Dr. Vijaya Kumar
Contact
Ms. B. Sharmila: 9043932451, Ms. S. Sangeetha: 8190937590, Ms. M. K. Sree Swarnalatha: 9176111867
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