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International Conference On Recent Advances In Sustainable Practices, Social Innovations And Entrepreneurship

Organizer: University of Madras and Shri Krishnaswamy College for Women – Department of Commerce are

About the Conference

  • When: 17th & 18th February 2022
  • Registration Fee Needed
  • Call for Papers
  • Selected papers will be published in UGC CARE LIST JOURNAL/SCOPUS based on author’s request

The Conference aims to provide common platform to all the leading academic scientists, researchers and research scholars to exchange and share their experiences and research ideas in developing and redesigning strategies, sustainable practices, social innovations in business environment. The rapid technological changes and increased globalisation has swept away industry and market conditions that previously defined competitive conditions. Such environment requires developing and recreating strategies, sustainable practices and innovations that respond quickly to these rapid changes. Therefore, there is a need to dynamic, clear, stringent and credible goals for the future. This Online International Conference will allow deliberations from a variety of perspectives to deal with challenges and strive to propose strategies to stimulate growth and prosper.

Register Here

SUB THEMES

We cordially invite Researchers, Academicians and Post Graduate students to submit their original and unpublished papers with reference to the broad theme of the Conference, addressing their paper to one of the following Conference sub-them

TRACK I MARKETING

  • Innovations in Marketing
  • Mobile and Social Media Marketing
  • Data Analytics in Marketing
  • Artificial Intelligence in Marketing
  • Developing Agile Marketing
  • Green Marketing
  • Digital Marketing & Advertising Retail Business & CRM
  • Geo-fencing Advertising
  • Account based marketing plan
  • Sustainable marketing practices
  • Building Resilient Brands
  • Changing patterns of Consumer behaviour
  • Socially responsible marketing
  • International Marketing
  • Ethical Issues in Marketing

TRACK II  HRM

  • Problems in implementing Growth and Retrenchment Strategies
  • International Strategic Performance Management
  • Strategic Issues in Managing Technology and Innovation
  • HR Analytics
  • Virtual Team Building
  • Innovations & Digitalisation in HR
  • Artificial Intelligence in HR
  • Talent & Knowledge Management
  • Cloud Recruitment
  • Digital HRM
  • Industrial Solutions
  • AI-powered job post writers
  • Recruiters chatbots

TRACK III FINANCE

  • Cryptocurrencies
  • Banking solutions, service and digitisations
  • Innovations in Banking
  • E- Banking, Insurance & Finance
  • Financial Analytics & Control
  • Issues in FOREX , FDI and Economic growth
  • Financial Planning & Performance
  • Cashless Economy & Digital India
  • Application based financial services
  • Insurance services and digitisations
  • Integration of accounting to E-Wallets
  • Behavioural Finance
  • Investment Management
  • Financial Crisis, Systemic Risk and Macro-finance
  • Quality of Financial Reporting

TRACK IV INNOVATION & ENTREPRENEURSHIP

  • Start-up Management
  • Green Entrepreneurship
  • Cyber Entrepreneurship
  • Social Innovation & Entrepreneurship
  • Entrepreneurship Sustainability
  • Micro-Influencers
  • The Gig Economy
  • Adoption of Disruptive Technologies
  • Business From Home
  • Globalised Business
  • Academic Entrepreneurship
  • Spirituality, social innovation and religious entrepreneurship.
  • Social Entrepreneurship
  • Resource Mobilization and Sustainable Development
  • Corporate Responsibility Ethics and Accountability
  • Emerging Business Models
  • Entrepreneurship and family business
  • Atmanirbhar Bharat
  • Energy Studies
  • Urbanization and Smart Cities

TRACK V GENERAL MANAGEMENT & HUMANITIES

Management

  • Media Business Management
  • E-commerce & International Business
  • Entrepreneurship Development
  • Social Media Platforms for Business
  • Corporate Social Responsibilities & Good Governance
  • E- Content & Digital Education
  • Cyber Security, Tourism & I.T.
  • One Nation -One Platform

Economics

  • Digital Economy and Economic Growth
  • Digital India: An emerging Economy
  • Digital Infrastructure: Demand and Supply side of Economy

Languages

  • Digital Communities and Languages
  • Digitalization of content in Indian Languages
  • Emerging digital technologies in Indian languages

SUBMISSION GUIDELINES The abstract and full paper has to be submitted as per the given guidelines to the below email id in word format only- skcwconference2021@gmail.com

Guidelines

Abstract Submission

Selection of papers for presentation and discussion will be based on the abstract submitted. The abstract of 300 to 400 words should include the purpose, major findings of the research and keywords. It should follow the guidelines given below.

  • Title: Times New Roman with font size 14
  • Title Page: Title Authors (s), Affiliations and Contact details
  • Length & Reference: 300 – 400 words
  • Font Style: Times New Roman
  • Font Size: 12
  • Line Spacing: 1.5
  • Margin: 1 inch all sides, single column

Full Paper Submission

  • Title page: The title page of the Manuscript should include the theme, names of authors including corresponding authors, institutions affiliations, keywords (max 5), phone numbers, email IDs of corresponding authors.
  • Title : Times New Roman and size is 14
  • Font style: Times New Roman.
  • Font Size: 12 .
  • Line spacing: 1.5.
  • Margin: 1 inch all sides
  • Maximum paper length: 6000 words or 15 pages (including the title, main text, figures, tables references etc.)
  • Referencing: APA style
  • The paper must not have published or accepted for publication elsewhere
  • Plagiarised work would lead to disqualification.

Presentation

  • 10 minutes for presentation
  • 5 minutes for Q & A session
  • All presentations should be done using MS Power Point

Registration & Payment Details

CategoriesIndustry RepresentativesAcademiciansResearch ScholarPG students
Registration Amount (India)INR 750INR 500INR 250INR 250
Registration Amount (Other than India)10 USD6 USD3 USD3 USD

Registration is mandatory for all the participants. In case of multiple authors, each author must pay registration fee and register through this link separately. (Deadline January 17, 2022).

Important Dates

Abstract SubmissionAbstract acceptanceFull Paper submissionFull Paper acceptance
7th January, 202212th January, 202228th January, 20221st February, 2022

Mode of Payment:

The registration fee is inclusive of all bank charges and must be paid by NEFT/Google Pay in favour of Shri Krishnaswamy College for Women.

Account NameShri Krishnaswamy College for WomenIFSC CODEKVBL0001154
Account No1154172000006135MICR CODE600053005

Register Here

Chief Patron

Prof. Dr. S. Gowri, Vice Chancellor University of Madras

Thiru M.A.K. Balakrisshnan, Chairman & Managing Trustee, Krishnaswamy Educational Trust

Patrons

Shri. K.B.K Rajmohan, Shri K.B. Arun, Shri. K.B.  Krisshnanand Trustee & Director

Dr. R Revathi, Dean

Convener

Dr. Anita Rajendran, Principal, Shri Krishnaswamy College for Women

Dr. R. RangarajanProf & Head, Department  of  Commerce Dean i/c CDC, University of Madras

Organising Committee

Dr. P. S. Buvaneswari,  Assistant Professor,  Department of Commerce, University of Madras

Dr. J Radha, IQAC Coordinator & Head, Commerce;

Dr. S Jeeva Rani, Head, B. Com AF;

Ms. S Roopavathi, Head, B. Com CS,

Dr. S Krithiga MaheswariHead, B.Com CA;

Ms. S AnubalaHead, B.Com ISM

Dr. L Gayathri , Assistant Professor, B.Com G

Advisory Committee

Dr. Anita Rajendran, Principal,  SKCW

Dr. P. S. Buvaneswari, Assistant Professor,  Department of Commerce, UNOM

Dr. J Radha , IQAC Coordinator & Head, Commerce, SKCW

Editorial Board

Dr. S. Krithiga  Maheshwari,  Dr. L. Gayathri,  Dr. S. Jeevarani,  Dr . C. G. Prasanna Lakshmi, Dr. Vijaya Kumar

Contact

Ms. B. Sharmila:  9043932451, Ms.  S. Sangeetha:  8190937590, Ms.  M. K.  Sree Swarnalatha: 9176111867

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